I’m excited to announce 2 Out of Three has been redesigned and rebuilt from the ground up. Long in need of a significant update – to implement a mobile friendly design – this project quickly expanded to include a new aesthetic, overhauls to the home page, blog and portfolio pages, and an entirely new front end architecture.
Measured in web years, three years is a lifetime. Yet it’s been that long since I’ve done any serious work on my own website. Over that time significant shifts have occurred in the landscape – responsive design, retina displays and a mobile first focus have changed how websites are designed and built. Not wanting 2 Out of Three to fall too far behind the curve – and looking to scratch my developer itch (something that’s been gathering dust as of late) – I carved out some time to make the most substantial updates to the site since releasing version 2 in May 2010. While I don’t consider these updates a full redesign, there are some meaningful changes that address mobile usability, retina images and a renewed focus on my design work. Here is a full list of changes:
Identifying a user’s primary interaction with your website is essential to understanding where to focus a development team’s limited resources. At Google, the search box and corresponding results are so important that the company tests every interaction no matter how minor. During my time at Wikia I continually advocated for the company to focus similar attention on the Rich Text Editor (and source mode) which is used to write, edit, and add images to every article in every wiki. So I’m excited to see that my redesign of the editor has finally made it’s way out of development and onto the site. While this was the last project I worked on at Wikia I always felt it would make the largest impact on the user base.
When the Knight News Challenge put out a call seeking innovative digital projects, Austin Ellis and I jumped at the opportunity, applying with a plan that would make campaign contribution data more transparent on the web. Now in its fifth year, the contest funds projects that focus on the advancement of news reporting in the digital age that fall in the categories of mobile, authenticity and sustainability. Our proposal titled “Financial Footprints” would use a browser extension to display campaign contribution information to users on relevant web pages. A short quote from our application sums up the basic premise:
At 2 Out of Three designing websites is our specialty. We enjoy taking on every aspect of a project because it means we’ll have the ability to translate our creative vision from the early stages of wireframes all the way through to the last line of code. We’re extremely proud of our latest work for the niche travel experts Best of Both, where our vision extended not only to the imagery present while browsing, but also to the tools that the team at Best of Both will implement for updates.
The initial design for 2 Out of Three was over three years ago, an eternity in the web world. As new technologies and design methods appeared over the years the flaws I kept seeing on the site were magnified, even if it was only in my mind. So it felt like the right time for a redesign. What started out as a fresh coat of paint quickly snowballed into much more and in the end I found myself overhauling the entire foundation of the 2 Out of Three’s website. Now, a couple months after kicking off the project, it’s ready and I’ve got a brand spankin’ new website that I’m excited to show off and get feedback from you all.
I’m excited and proud that Armchair Revolutionary launched the Beta version of their website Armrev.org earlier this month. The project has been percolating for some time now with ambitious goals: to change the world by supporting projects in science and technology that would create positive social change worldwide. The idea behind the site is to empower tens of thousands of participants to raise funds, organize large phone and email campaigns, and educate the public about the site’s various causes.
2 Out of Three is pleased to announce the launch of it’s latest project, a health care consulting website for Dr. Chris Carruthers who coincidently happens to be the father of 2 Out of Three’s VP of Engineering Kenny Carruthers. It’s shiny and new, the code is valid, the images are optimized, it’s ChrisCarruthersMD.com.
It took longer than it should have, but we’re excited to announce the launch of our most recent creation CulturalImages.com. Cultural Images is a jewelry collection created by my Mother nearly three decades ago. Detailed photography and an earthly, metal color scheme bring the website to life. The navigation divides the collection based on the predominant imagery found within the designs – Judaica, hands or hamsa, and goddess. The entire site is built on top of the Magento Commerce platform which delivers a very clean and user friendly eCommerce experience for visitors.
The culmination of months of design, photography, and development have been assembled together and launched onto the information superhighway….and its name – Neela Bags. Neela Bags is a new, reusable bag venture for those who want to be environmentally friendly and stylish at the same time. When Neela’s founders approached us to create their web site and provide art direction they were looking for a way to show off their stylish bags and demonstrate the company’s commitment to environmental issues all within a clean, modern design. We’re very happy with how things turned out. Jump over to Neela Bags and let us know what you think.