Tag: Web Design

January 31, 2017

Lessons from Kiva’s most successful donation appeal

Each year, there’s a small window when the holiday season combines with a rush to make end-of-year tax deductions. It’s precisely this time of year that most nonprofits rely on to generate a significant portion of their annual revenue. While at Kiva we’re not as reliant on the month of December as some nonprofits, due to optional donations people make throughout the year, we still raise a significant portion of our annual operating revenue over a short one week period. This year we raised over $1 million (our goal was $800k) dollars from 43,560 individual donors making it our most successful fundraising campaign ever. The results were a whopping 36% improvement on the previous year’s results.

July 25, 2016

Redesigned from the ground up

I’m excited to announce 2 Out of Three has been redesigned and rebuilt from the ground up. Long in need of a significant update – to implement a mobile friendly design – this project quickly expanded to include a new aesthetic, overhauls to the home page, blog and portfolio pages, and an entirely new front end architecture.

June 7, 2016

Annoucing Kiva’s redesign and rebrand

At Kiva we just released the largest, most ambitious redesign and rebrand within the organization’s ten year history. It’s rare to have the opportunity to undertake a holistic redesign in conjunction with rebranding so I feel lucky to have played a major role leading the effort to design a new user experience and craft a new brand.

I’m working on a detailed write up about the design process but I’ll start by sharing the drivers for undertaking the redesign.

January 2, 2015

Trading Photoshop for Sketch 3

Sketch 3 Logo - A gold diamond with rainbow background

With new design and prototyping tools hitting the market every few months, the pace of software development that targets designers is accelerating. While it’s great to see the attention being given to improving software that we as designers use, I’m typically slow to adopt new tools. Maybe I’m set in my ways, but I find the learning curve often outweighs any new power or efficiency gains that I’ll receive.

Of course, there are always exceptions. Sketch 3 from Bohemian Coding is one of them.

August 2, 2011

Recent Design Work – Kiva Free Trials

8,000 Loans in Under 30 Hours, Kiva Goes Viral on Twitter and Facebook

It’s been a little over two months since I started working at Kiva. In that time I’ve polished a number of small elements around the site but nothing felt substantial enough to brag about. Yesterday, that changed with the launch of Kiva’s invite challenge – a major portion of which was designed by yours truly. The promotion allows Kiva users to invite friends to make a free $25 loan on the site. Response to the free trials have been huge – with over 8,000 invites handed out in under 30 hours (demand was so great that Kiva doubled the initial allocation of 4,000 trials).

October 5, 2010

Recent Design Work – Best of Both

At 2 Out of Three designing websites is our specialty. We enjoy taking on every aspect of a project because it means we’ll have the ability to translate our creative vision from the early stages of wireframes all the way through to the last line of code. We’re extremely proud of our latest work for the niche travel experts Best of Both, where our vision extended not only to the imagery present while browsing, but also to the tools that the team at Best of Both will implement for updates.