Tag: user archetypes

October 28, 2016

The value of personas

During my first two years working at Kiva we designed and built features based primarily on how our staff used (or wanted to use) the website. Because Kiva’s staff is passionate and knowledgeable on the subjects of poverty alleviation and financial inclusion, this colored many of the choices we made when designing the user experiences. At a basic level this lead us to design overly complex interfaces or even overestimate the desire for a feature based on our internal preferences.