Never before has the death of someone I’d never met filled me with such sadness. Steve Jobs was the creative force behind the products I delight in using on a daily basis and the visionary that gave birth to the industry I’ve made a living in for the past fifteen years. So when it came time to express my feelings of loss I turned to my iPhone and found comfort in the fact that I was not alone. Millions of people turned to tools that would not have been possible without his passion, drive, and creativity. He truly was a man who saw things differently and succeeded in pushing the human race forward.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.”
Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”