Farmanac

Farmanac is a mobile app that helps consumers find produce that’s fresh, in season and free of toxic chemicals. The app tells you exactly when produce is in season locally; what it’s pesticide level is, indicating whether to splurge and buy organic, or if you’re just as safe opting for conventional; if a fruit or vegetable has been genetically modified; how to determine when an item is ripe; and how to store your produce once you’re back at home.

Farmanac-hero@2x

In developing Farmanac we sought to bridge the gap between the often dizzying area of choice in the aisles of a grocery store and a shopper’s intention to buy local healthy food. To ensure an enjoyable user experience, we then obsessed over the details: creating a screen optimized for readability and enabling a search by PLU Code; and technical features like local data storage (in case you don’t have cellular reception in a market) or guaranteeing a fast frame rate for smooth scrolling. Our goal was to make Farmanac so simple it would become an essential tool for a grocery shopping trip.

Farmanac launched in May of 2011 and received coverage in blogs like the Sierra Club, a TV interview with yours truly and a nomination for best food app of 2012 from Toque Magazine. The app has also garnered great reviews from the people who used it on a daily basis.

Eating fresh feels so good ★★★★★

This is a great app for anyone looking to eat better and feel better. I am a huge advocate of eating local, and eating organic. This app helps the average shopper feel like an insider.

App flow

farmanac-android-screen-flow

iPhone

Farmanac-iphone

Android

Farmanac-android

Interaction Design

Tap and slide variety selection

Search interaction

iOS6 screencast