Best of Both

Ever fantasize about following last year’s Olympic medalist down a steep peak on one of British Columbia’s coastal mountains? Dream of holing out your approach shot at the historic Old Course in St. Andrews? That’s just the kind of experience the folks at Best of Both have created. The specialty travel company offers a unique format where professional athletes lead ski and golf tours to some of the top adventure destinations around the world, delivering premier adventures for their clients from start to finish.

To handle Best of Both’s initial client interactions – a visit to their website – they turned to 2 Out of Three. Working closely with their group, we designed a site that delivers a dynamic interface while maintaining the the brand’s established visual identity. Each trip offered unfolds as a mini-story with bold photography and textual details to provide a feel for the destination. With bio pages profiling each guide and regular blog entries by the Best of Both team, the website gives the clients a holistic overview of what they can expect and ensures they are comfortable with a trip before it is booked.

To produce this project, the latest web technologies were employed. HTML5 and CSS3 have useful new properties that let us implement dynamic drop shadows, apply transparency, and embed unique fonts, all of which cut down on upfront development time and improve page loading speeds. Open API’s from Flickr, YouTube, and Twitter allow for social integration throughout the website. Designed in Tahoe Donner, and hand crafted in San Francisco we’re proud this website lives up to the high standards that Best of Both and 2 Out of Three strive for in everything we do.

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• Recent Design Work – Best of Both