At 2 Out of Three designing websites is our specialty. We enjoy taking on every aspect of a project because it means we’ll have the ability to translate our creative vision from the early stages of wireframes all the way through to the last line of code. We’re extremely proud of our latest work for the niche travel experts Best of Both, where our vision extended not only to the imagery present while browsing, but also to the tools that the team at Best of Both will implement for updates.
I’m excited and proud that Armchair Revolutionary launched the Beta version of their website Armrev.org earlier this month. The project has been percolating for some time now with ambitious goals: to change the world by supporting projects in science and technology that would create positive social change worldwide. The idea behind the site is to empower tens of thousands of participants to raise funds, organize large phone and email campaigns, and educate the public about the site’s various causes.
Last week a group of ladies came stumbling into Santa Cruz wearing some of the hard work that came out of the 2 Out of Three studio. Team Sweet Tooth had just completed a 200 mile relay run from Calistoga to Santa Cruz. Congratulations to the team for completing the race and shattering their expected time by 2 hours. I’m proud that I was able to help them out with a shinny new logo for the run.
2 Out of Three is pleased to announce the launch of it’s latest project, a health care consulting website for Dr. Chris Carruthers who coincidently happens to be the father of 2 Out of Three’s VP of Engineering Kenny Carruthers. It’s shiny and new, the code is valid, the images are optimized, it’s ChrisCarruthersMD.com.
It took longer than it should have, but we’re excited to announce the launch of our most recent creation CulturalImages.com. Cultural Images is a jewelry collection created by my Mother nearly three decades ago. Detailed photography and an earthly, metal color scheme bring the website to life. The navigation divides the collection based on the predominant imagery found within the designs – Judaica, hands or hamsa, and goddess. The entire site is built on top of the Magento Commerce platform which delivers a very clean and user friendly eCommerce experience for visitors.
The culmination of months of design, photography, and development have been assembled together and launched onto the information superhighway….and its name – Neela Bags. Neela Bags is a new, reusable bag venture for those who want to be environmentally friendly and stylish at the same time. When Neela’s founders approached us to create their web site and provide art direction they were looking for a way to show off their stylish bags and demonstrate the company’s commitment to environmental issues all within a clean, modern design. We’re very happy with how things turned out. Jump over to Neela Bags and let us know what you think.
Great web site design concentrates on the small picture as well as the big picture. Little things like icons and graphics turn a web site into a memorable browsing experience. The next time you’re looking into a new product that you might purchase take a look at the company’s web site and look at their visuals. More often than not, if they have great images or icons they probably have a great product – look here & here. The thinking is if you’re going to spend hours, days, and weeks obsessing over the graphic imagery of your web site, you’ve probably spent twice as long designing a great product that will satisfy you’re customers.
I just returned from a trip back to the Bay Area to help one of 2 Out of Three’s clients with this idea – delivery on the small things. We spent four marathon days capturing creative and high quality product and lifestyle images for the Neela Bags‘ website, which will be launching in the next few weeks.
We went into the four days of shooting with ideas for eight different types of shots at six separate locations around the cities of San Mateo and Burlingame. Everything from detailed product shots, to lifestyle shots, to images of the company’s founders we’re taken. It’s fun to look at some of the numbers involved in our 4 days of shooting.
2 Out of Three recently finished a project for our former Electronic Arts colleague Nitzan Wilnai and his new video game social network VG Views. Working closely with Nitzan – and the 2 Out of Three engineering team – we created a site we’re very proud to show off. We also thought it would be fun to take you through the design processfor VG Views; showing you some of the wireframes, rejected logo designs and the multiple stages of web site design.
For each project it’s good to try and get to the core of the product or service that is being offered. In the case of VG Views we did not have to do much research as we have been working in the video game industry for over six years. So when it came time to find a design metaphor that encompassed the variety of different video games and gaming platforms we quickly gravitated to the idea of pixels. All video games – from low fidelity cell phone games to the graphic intensive games found on the “Play Station 3” are made from pixels – therefore, it just made sense to create the logo and website design for VG Views with pixels in mind.
At 2 Out of Three we are passionate about good design. And we want more of it. So, why do companies like Apple or Google just “get it”? Where do they keep coming up with great products and software like the iPod or gmail? They certainly didn’t just appear out of thin air or even from a moment of Photoshop inspiration. Good design – be it for software or a physical gadget – comes from a good process. First the idea comes about, then a good design process develops that idea into a tangible product, and finally it’s executed upon. At 2 Out of Three we follow a design process in order to achieve something we’re passionate about. And we’re willing to let you in on our secrets so you can go out there and make more web sites and gadgets that we get excited to use.
Let’s begin by giving you a general idea of the steps we go through when we’re first approached by a client to create a web site. In this post I’ll concentrate on the big picture, walking you through each step of the design process. In future entries we’ll go into greater details about each step. You’ll be able to read about the reasons why we do certain things and the secrets we’ve learned over the years to create a high quality finished product and avoid disasters.