Category: Freelance

October 5, 2010

Recent Design Work – Best of Both

At 2 Out of Three designing websites is our specialty. We enjoy taking on every aspect of a project because it means we’ll have the ability to translate our creative vision from the early stages of wireframes all the way through to the last line of code. We’re extremely proud of our latest work for the niche travel experts Best of Both, where our vision extended not only to the imagery present while browsing, but also to the tools that the team at Best of Both will implement for updates.

April 19, 2010

Brewing a Revolution: Beta Launch of ArmRev

I’m excited and proud that Armchair Revolutionary launched the Beta version of their website earlier this month. The project has been percolating for some time now with ambitious goals: to change the world by supporting projects in science and technology that would create positive social change worldwide. The idea behind the site is to empower tens of thousands of participants to raise funds, organize large phone and email campaigns, and educate the public about the site’s various causes.

July 29, 2008

Cultural Images Web Launch

It took longer than it should have, but we’re excited to announce the launch of our most recent creation Cultural Images is a jewelry collection created by my Mother nearly three decades ago.  Detailed photography and an earthly, metal color scheme bring the website to life.  The navigation divides the collection based on the predominant imagery found within the designs – Judaica, hands or hamsa, and goddess. The entire site is built on top of the Magento Commerce platform which delivers a very clean and user friendly eCommerce experience for visitors.

So head over to to take a look around and view my Mom’s beautiful jewelry line – you might even want to pick up a new Star of David for that upcoming Bar or Bat Mitzva!

May 3, 2008

A bag and a website – Neela Bags Goes Live

The culmination of months of design, photography, and development have been assembled together and launched onto the information superhighway….and its name – Neela Bags. Neela Bags is a new, reusable bag venture for those who want to be environmentally friendly and stylish at the same time. When Neela’s founders approached us to create their web site and provide art direction they were looking for a way to show off their stylish bags and demonstrate the company’s commitment to environmental issues all within a clean, modern design. We’re very happy with how things turned out. Jump over to Neela Bags and let us know what you think.

March 20, 2008

Pay Attention to the Small Things

Great web site design concentrates on the small picture as well as the big picture. Little things like icons and graphics turn a web site into a memorable browsing experience. The next time you’re looking into a new product that you might purchase take a look at the company’s web site and look at their visuals. More often than not, if they have great images or icons they probably have a great product – look here & here. The thinking is if you’re going to spend hours, days, and weeks obsessing over the graphic imagery of your web site, you’ve probably spent twice as long designing a great product that will satisfy you’re customers.

I just returned from a trip back to the Bay Area to help one of 2 Out of Three’s clients with this idea – delivery on the small things. We spent four marathon days capturing creative and high quality product and lifestyle images for the Neela Bags website, which will be launching in the next few weeks.

We went into the four days of shooting with ideas for eight different types of shots at six separate locations around the cities of San Mateo and Burlingame. Everything from detailed product shots, to lifestyle shots, to images of the company’s founders we’re taken. It’s fun to look at some of the numbers involved in our 4 days of shooting.

January 13, 2008

VG Views – Evolution of the Design

2 Out of Three recently finished a project for our former Electronic Arts colleague Nitzan Wilnai and his new video game social network VG Views. Working closely with Nitzan – and the 2 Out of Three engineering team – we created a site we’re very proud to show off. We also thought it would be fun to take you through the design processfor VG Views; showing you some of the wireframes, rejected logo designs and the multiple stages of web site design.

For each project it’s good to try and get to the core of the product or service that is being offered. In the case of VG Views we did not have to do much research as we have been working in the video game industry for over six years. So when it came time to find a design metaphor that encompassed the variety of different video games and gaming platforms we quickly gravitated to the idea of pixels. All video games – from low fidelity cell phone games to the graphic intensive games found on the “Play Station 3” are made from pixels – therefore, it just made sense to create the logo and website design for VG Views with pixels in mind.