2 Out of Three recently finished a project for our former Electronic Arts colleague Nitzan Wilnai and his new video game social network VG Views. Working closely with Nitzan - and the 2 Out of Three engineering team - we created a site we’re very proud to show off. We also thought it would be fun to take you through the design processfor VG Views; showing you some of the wireframes, rejected logo designs and the multiple stages of web site design.
For each project it’s good to try and get to the core of the product or service that is being offered. In the case of VG Views we did not have to do much research as we have been working in the video game industry for over six years. So when it came time to find a design metaphor that encompassed the variety of different video games and gaming platforms we quickly gravitated to the idea of pixels. All video games - from low fidelity cell phone games to the graphic intensive games found on the “Play Station 3″ are made from pixels - therefore, it just made sense to create the logo and website design for VG Views with pixels in mind.
