I find myself buying more and more products online these days, and it’s not just because I spend the majority of my day in front of a computer. It really comes down to the better shopping experience I can have online. Web sites like Netflix, Amazon, iTunes, and others analyze my shopping habits, my likes and dislikes and then use that information to recommend products that I may have never found on my own. Smaller web sites like Threadless and product blogs (Product Dose & Apartment Therapy) can lead me to unique small quantity goods that are not available in my local area. Every now and then however, I encounter a truly great local business that picks up where the online shopping experience falls short. Green Apple books store in San Francisco’s Richmond district is one of these exceptional brick and motor stores. Without fail every time I’m in their store I overhear, the familiar sentiment, “I could spend all day in here”.
