A storm will blow for hours or days generating waves that will travel thousands of miles eventually breaking on some far off coast. On that journey a wave will hardly shift the position of any of the water molecules it carries. Only the energy of the wind travels, not the water around it. As a surfer I’ve been tossed every which way by waves. Depending on the force, it can slam you into the ocean bottom or calmly lap over your board. One second you’re riding on top of one, or pushing through one, and the next second that wave has broken, it’s gone.
The initial design for 2 Out of Three was over three years ago, an eternity in the web world. As new technologies and design methods appeared over the years the flaws I kept seeing on the site were magnified, even if it was only in my mind. So it felt like the right time for a redesign. What started out as a fresh coat of paint quickly snowballed into much more and in the end I found myself overhauling the entire foundation of the 2 Out of Three’s website. Now, a couple months after kicking off the project, it’s ready and I’ve got a brand spankin’ new website that I’m excited to show off and get feedback from you all.
I’m excited and proud that Armchair Revolutionary launched the Beta version of their website Armrev.org earlier this month. The project has been percolating for some time now with ambitious goals: to change the world by supporting projects in science and technology that would create positive social change worldwide. The idea behind the site is to empower tens of thousands of participants to raise funds, organize large phone and email campaigns, and educate the public about the site’s various causes.
After six weeks of traveling through both the north and south islands of New Zealand I managed to take over 1500 pictures. And even with all those gigs of photos I still managed to miss some of the most memorable scenes I came across; the Rob Roy Glacier and the perfect symmetry of Kiwi tree plantings come to mind. I can only hope that as the months and years go by my mind will retain the visions I failed to capture. In the meantime I can still share with you the best of New Zealand I was able to capture; the Tongario Crossing, moonlight nights in the Able Tasman, and the smiles of my fellow travelers. New Zealand where the grass truly is greener:
The web-based software company, 37 Signals recently released a new book titled REWORK; detailing their unique take on how to start, grow, and build a business. When they realized Karl Rove had released his new book at the same time, and they currently trailed him on Amazon.com bestseller list they turned the tables on George W. Bush’s former hatchet man with one of his own tricks. An attack ad filled with all trimmings; from classic political cliché to a critique of Rove’s font choice. The video is a brilliant concept and a great use of the internet; YouTube + Blog + Twitter to advertise a product.
Check out our new website The Better Mixer for an up to date list of the best ginger beers. You’ll also be able to leave your own rating, write a glowing review, or rant for the world to see.
Last year 2 Out of Three provided a public service to all red blooded Dark & Stormy drinking Americans by tasting and reviewing as many ginger beers as we could get our hands on. With one notable exception our final reviews were well received by all who commented. Coming off this positive feedback we’ve taken our public service to the southern hemisphere where we recently traveled to taste and review the finest ginger beers that the great nation of New Zealand has to offer. The country has a long tradition of brewing excellent ginger beers and it was a pleasure to travel the island, easily finding this great beverage in most cafes and markets.
We stumbled into Havana with a barley passible vocabulary of Spanish phrases, a copy of Lonely Planet Cuba and two cameras. Our nebulous plan involved wandering the streets, snapping photos and soaking in the beautiful decay of this forbidden country.
After four days we had accomplished our goal. Between the two of us we had taken well over a thousand photos, dug deep into the politics that divides our two nations, consumed Mojitos at the National, and located Fidel’s hidden missiles. But don’t take my word for it, these pictures can tell their own story.
The month of April marked the return from a hiatus for the sOUNDTRACK tO mY lIFE. While there were a number of forces that conspired to keep the soundtrack out of your hands over the last six months the primary culprit was a lack of motivation. Apparently digging through the blogs and podcasts for new music was just too much effort for me. But, I’m excited to announce that last month the spark returned. I found myself making notes about the ear catching songs I heard on the radio, searching through a pile of unplayed podcasts, and listening to 4 gigs of new Mp3’s given to me by my good friend BDR – who is more of a music snob than I am. He won’t listen to a song unless he can hear it in it’s intended context – while listening to the entire album.
Last week a group of ladies came stumbling into Santa Cruz wearing some of the hard work that came out of the 2 Out of Three studio. Team Sweet Tooth had just completed a 200 mile relay run from Calistoga to Santa Cruz. Congratulations to the team for completing the race and shattering their expected time by 2 hours. I’m proud that I was able to help them out with a shinny new logo for the run.