“Design is a solution to a problem. Art is a question to a problem.”
The womp, womp, womp of a low flying helicopter sends chills down the spine of residents in my neighborhood, San Francisco’s Outer Sunset. The sound could very well be an emergency response to a desperate man or women being pulled out to sea by the strong rip currents of Ocean Beach. In the past four months four people have died, including two this week and in April the tragic death of two 16 year old boys who were simply wading in waist-deep water. Every year similar incidents occur at Ocean Beach. While the unique geography of Ocean Beach is primarily to blame, the City of San Francisco and the Golden Gate National Recreation Area (GGNRA) have continued to bury their heads, refusing to take steps towards improving safety at the beach, costing multiple lives year after year.
“It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.”
Don Norman, Co-founder of Nielsen Norman Group and author of The Design of Everyday Things
When talking about design at Kiva the first thing I show people is our product architecture, which is a high level illustration of the system. I was introduced to the concept after reading a post by Paul Adams, VP of Product at Intercom, who stresses that product design is about a mission, a vision, and an architecture.
From broad ideation to pixel level detail, designers should always be thinking about their company’s mission, vision and product architecture. Everything they do should flow through this funnel.
“Negative feedback may be fun, but it is far less brave than endorsing something unproven and providing room for it to grow.”
Edwin Catmull, president of Pixar Animation Studios from his book Creativity Inc.
I’m excited to announce 2 Out of Three has been redesigned and rebuilt from the ground up. Long in need of a significant update – to implement a mobile friendly design – this project quickly expanded to include a new aesthetic, overhauls to the home page, blog and portfolio pages, and an entirely new front end architecture.
As promised this post on Medium goes into more detail about the process of redesigning the Kiva website. I was honored to lead the project and collaborate with numerous creative individuals from the talented team at SY/P, to Marty Grasser and Marian Chiao who designed the new Kiva logo and of course the incredible team we have at Kiva.
At Kiva we just released the largest, most ambitious redesign and rebrand within the organization’s ten year history. It’s rare to have the opportunity to undertake a holistic redesign in conjunction with rebranding so I feel lucky to have played a major role leading the effort to design a new user experience and craft a new brand.
“The man who views the world at 50 the same as he did at 20 has wasted 30 years of his life.”
Three and a half years into this parenting thing and it’s obvious that some toddler gear is designed better than others. I never thought this blog would include reviews of kids’ products, but after struggling through everything from poorly designed toys to impossible-to-program wake up lights, it feels like I’ve built up expertise that can benefit other parents.