2 Out of Three strives to create new and unique designs that push the envelope of digital media. We believe that constantly creating is as important to humanity as eating and drinking. Creation and innovation within art is what helps humanity evolve.

2 Out of Three specializes in designing for function as much as aesthetics. We believe that all design elements should contribute to the function of an interface. With this marriage of design philosophy and aesthetic approach, 2 Out of Three pushes the boundaries, to create an end product that is truly distinctive.

2 Out of Three was founded in 2006 by Abraham Wallin, a designer with over 10 years experience working with the web, video games, and a variety of other digital media. Based out of the San Francisco Bay Area, where he was born and raised, Wallin runs 2 Out of Three with this extensive background of designing and developing for the digital landscape.

The Name

Mark Gonzales line drawing showing two happy characters along with one sad characterThe name 2 Out of Three reflects Wallin’s design philosophy. The belief is that in life and in design you can make two out three people happy and you shouldn’t worry about making the third person happy. To make truly unique designs, or any art for that matter, you can’t worry about offending people. In short, 2 Out of Three hopes their designs will offend every third person.


2 Out of Three offers a wide variety of services in the digital landscape:


  • Web Design
  • Web Development
  • HTML
  • CSS
  • PHP
  • Flash
  • Actionscript
  • Search Engine Optimization

User Interface Design

  • Video Game Menu Systems
  • Video Game HUD
  • iPhone & iPod UI Design
  • General Software UI Design

Brand Identity

  • Logo Design
  • Advertising
  • Graphic Design
  • General Software UI Design

Art Direction


Additional Services

  • Snowboard Instruction
  • Ginger Beer Pairing