After four separate reviews I’d begun to worry that I’d written all there was to write about ginger beer. But during the second half of 2011 my luck began to change as I stumbled upon a handful of new varieties. A chance discovery at Mission Cheese Shop, a couple overlooked gingers, and a bountiful trip to Seattle led to a full cooler of five beverages yet to face the gauntlet that is a ginger beer tasting.
With the product lineup established, an esteemed panel of tasters gathered in San Francisco’s Noe Valley. Representing a cross section of experience, our judges, seven in total included veterans William Lavery, Beatrice Leung, and yours truly along with rookies Andrew Stewart, Peter Rive, Natasha Dvorak, and Wendy Wallin. In order to calibrate each judge’s palette a pre-tasting was undertaken to establish where previous ginger beers had been ranked. The criteria remained the same as our first tasting two years. Each ginger would be sampled solo and next mixed into a Dark ‘n’ Stormy – dark rum and ginger beer over ice. Judges then assigned a score between 1 and 10. Finally, an average score was computed to arrive at an overall total. After weeks of hype we settled down to the task at hand and a couple hours later the results were in.
My design expertise lies in the digital realm, creating experiences that unfold as web sites, iPhone apps, or video games, so it’s rare that I see my work in a tangible format like print. But in the past few months we’ve had the opportunity at Kiva to release a few high profile print advertisements that appeared in Variety Magazine, USA Today, as well as one of our own mailers. These pieces not only increased Kiva’s exposure outside the digital medium, but they’ve also helped establish one of our core design principals: story telling.