Over the past few years on 2 Out of Three we’ve tasted our fair share of ginger beer. In four separate tastings we’ve sampled and scored over twenty-five ginger beers. Disappointingly, it had begun to appear that we had exhausted the ginger beer possibilities in the US of A. So it was with great excitement when I was served Artisan Elixir, a new entrant to the ginger pool, at the Mission Cheese Shop.
Artisan Elixer made an immediate impression with a classic yellow label and bold block text declaring itself a “Golden Ginger.” Upon inspection it was obvious this was going to be a beer to be reckoned with, with clouds of ginger and lemon sediment formed into bands throughout the bottle. On the back of the bottle the creator’s intentions are spelled out: “Perfect for MIXING / Excellent for SIPPING.” While this is a broad statement, a glance at the simple ingredient list - filtered water, organic agave, organic lemon, organic ginger and organic lemon emulsion – assured us Artisan Elixir is out to make a high quality bottle of ginger.
Never before has the death of someone I’d never met filled me with such sadness. Steve Jobs was the creative force behind the products I delight in using on a daily basis and the visionary that gave birth to the industry I’ve made a living in for the past fifteen years. So when it came time to express my feelings of loss I turned to my iPhone and found comfort in the fact that I was not alone. Millions of people turned to tools that would not have been possible without his passion, drive, and creativity. He truly was a man who saw things differently and succeeded in pushing the human race forward.