37 Signals vs Karl Rove

The web-based software company, 37 Signals recently released a new book titled REWORK; detailing their unique take on how to start, grow, and build a business. When they realized Karl Rove had released his new book at the same time, and they currently trailed him on Amazon.com bestseller list they turned the tables on George W. Bush’s former hatchet man with one of his own tricks. An attack ad filled with all trimmings; from classic political cliché to a critique of Rove’s font choice. The video is a brilliant concept and a great use of the internet; YouTube + Blog + Twitter to advertise a product.

Check out 37 Signals blog for more details on the ad.