Logos have always fascinated me and so I get excited when I learn more about how the great ones get designed. These small symbols often made up of simple shapes or even the intersection of letters can take on a very large meaning. Barack Obama’s 2008 campaign logo quickly captured a nation and then the world’s hopes and dreams. It eventually took on a life of its own and became instantly recognizable – it was plastered on everything and came to mean so much to so many.
Certainly any half-way decent logo would have been swept up and embraced by Obama’s supporters – due to the inspirational message he brought and the background he came from. But the logo designed by Sol Sender was extraordinary. In one stroke it embodies the change and hope Obama represents while reminding us of the traditional American values we want to see maintained as we move forward.
Take a few minutes to watch Sender walk you through his team’s design process for the Obama ’08 logo – he goes into some great details about different design options, the thought process, and the masses of adaptations that sprouted up during the process. Thanks to another great logo designer for recommending this required reading.