Stories of an intriguing East African ginger beer had been making their way to me for a couple of years. As told by a handful of travelers, the tale was always strikingly similar: hot and sweaty under the mid-day sun, a local guide, or an ex-pat friend, introduced a brown glass bottle with an elaborate logo and a funny name over lunch in a market or neighborhood restaurant. The taste–an intense ginger burn and an explosion of carbonation–cut through the midday heat and the dusty streets leaving a lasting memory. So goes the tale of Stoney Tangawizi.
In a recent post I talked about creating an environment for successful design. One way we’ve gone about this at Kiva is by transforming an under utilized conference room into a dedicated design space. The room is filled with white boards, prototyping bins and my favorite—Play-Doh. There are 24 different colors to choose from and it’ll instantly make you feel like a kid again. And that’s the point. When you’re in Kiva’s design space (where plenty of Play-Doh is on hand) we want you to return to your childhood. You’ll never hear a child say they’re not the “creative type” or they can’t draw. Kiva’s design space is built to bring out the creative side of everyone from engineers and product managers to legal and accounting. We accomplish this by making it easy—putting the materials at your fingertips—and providing helpful, simple guidelines to activities like brainstorming or conducting research.
Each year I work as a designer I devote less and less time to traditional ‘design’ work, like creating wireframes, aesthetic layouts or prototyping interactions. These days I spend most of my time establishing an environment for successful design to occur. For me, this shift has greatly accelerated in the past few years, partially due to specific needs at Kiva, but also, a general shift within Silicon Valley has occurred which has significantly broadened the role of ‘design’ within an organization.